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Even the smallest companies have the tools available to them to engage, acquire, and retain employees. Maybe you don’t have a private chef, or a Nordic country level time-off package, or even a ping pong table, but there are ways to keep the best employees from leaving in 2015.

Employer brand may sound like the clichéd term that’s been shunned by recruiters and human resources managers alike, but without the right presence, you will lose candidates. One of the first steps in getting talent interested in your organization is to develop your face on social media.

We’ve been talking a lot recently about the shift of power from organizations to that of candidates. With the increases in hiring, the demand for the right pieces for organizations is outpacing the supply. This means that job seekers are able to make decisions on their terms, leveraging offers and seeking their own ‘perfect fit.’

Many have said, “Hire slow, fire fast.” This is a great statement, promoting deliberation and in-depth decision making within your organization. However, there is an epidemic among hiring organizations—hiring too slow.

Candidates have spent the past years applying for jobs in which the hiring organization has had the most power in recent memory. But this is no longer the case. Now, in something we would like to call the second war for talent, the candidate has been gaining power and is now fighting off multiple offers from multiple organizations.

The battlefield has shifted, and we are now entering into something the likes of which have been unheard since 1999. Candidates are moving into control, and without the right calculations in the battle for candidates, you will be losing top prospects to competitors.

Are you ready to make changes to hit the ground running in 2015, or are you expecting business as usual? If you are considering that everything that worked in the past years is going to work next year, you are misguided and will be actively surrendering candidates to competitors. Why? The battlefield is shifting.

For recruiters, it’s always about being on the cutting edge—technology, candidate leads, even psychological selling points—and this will help you get your 2015 recruiting strategies in place before it’s too late.

Social Recruiting. More than a buzzword, this practice has become a norm in recruiting employees of all levels. However, as with every other great trend that is “changing the face of the human resources industry (or any other industry, for that matter),” new information shows that companies may be failing at social recruiting.

A boom in the economy means that hiring continues to increase, more and more jobs are created, and competition for top talent becomes more intense. This means that companies are trying to keep their talent or find the right talent even more aggressively. Business is evolving, and you need to be hiring on all cylinders in order to adapt or die.